FULL_TIME

Head of Brand - Apparel

Posted by Page Executive • Thailand, Bangkok, Thailand

📍 Thailand, Bangkok 🕒 March 01, 2026

About the Role

Job Description

  • Define the long-term brand direction, positioning, and growthroadmap tailored formass‑market consumers.
  • Lead financial performance, including sales, profitability, margins, inventory efficiency, and cost controls.
  • Develop seasonal assortment strategies, pricing frameworks, and product architectures aligned with fast-moving apparel trends.
  • Oversee sourcing, product development, and supplier partnerships to ensure competitive pricing, quality, and speed-to-market.
  • Shape integrated marketing campaigns, store communication, and digital content to ensure consistent brand expression.
  • Utilize customer insights, competitive trends, and CRM data to refine product, pricing, and promotional strategy.
  • Guide omnichannel initiatives across physical stores and digital commerce to enhance visibility, conversion, and reach.
  • Ensure operational excellence in replenishment, stock flow, SKU productivity, and sel...
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