GTM Specialist

Job Description

Responsibilities

• Build end-to-end GTM plans for product launches and new market entries.
• Define target segments, ICPs, and buyer journey maps per initiative.
• Coordinate cross-functional launch teams across Product, PMM, Sales, and CS.
• Track GTM KPIs: pipeline influence, win rates, and time-to-value.
• Support Sales enablement with messaging, materials, and launch training.
• Run post-launch retrospectives to continuously improve the process.

Requirements

• 3-6 years in GTM, product marketing, or growth strategy in tech.
• Strong project management - can coordinate multiple teams and deadlines.
• Analytical - connects GTM execution to business outcomes.
• Clear communicator, confident presenting to senior stakeholders.

Tools: Notion, Confluence, Salesforce, HubSpot, Asana, Jira, Looker, Miro, LinkedIn Sales Navigator