Grouper Marketing Manager

Overview

As Grouper Marketing Manager you will lead marketing strategies to increase company growth and strengthen market presence. You will understand the main market trends, to maximize them in a product portfolio that meets the needs of different target audiences. This job is located in Mexico City and reports to the Product & Brand Director.

Responsibilities

• Develop the long-term product strategy of the lines in charge, aligning this strategy with the national and global business goals.
• Thoroughly analyze the market and competition to identify opportunities and threats and use this data to design portfolio strategies.
• Lead the innovation process of the products in charge using external and internal insights
• Collaborate and participate in diverse teams for constructing cross-category strategies in the medium and long term.
• Lead market research and data analysis needs to gain valuable insights into consumer behav...