About the Role
Position: Google SEM Marketer
Number of hours: __ hours/week
Schedule: TBD
Tasks required:
Develop, execute, and manage Google Ads campaigns, including Search, Display, and Shopping Ads.
Conduct keyword research, audience targeting, and ad copy creation to maximize campaign performance.
Optimize campaigns for click-through rates (CTR), cost per click (CPC), and return on ad spend (ROAS).
Monitor daily campaign performance using tools such as Google Ads Manager and Google Analytics.
Analyze data to identify trends, insights, and areas for improvement.
Provide regular performance reports to stakeholders with actionable recommendations.
Plan and allocate campaign budgets effectively to maximize ROI.
Track and report on spending, ensuring campaigns remain within budget.
Conduct A/B testing on ad creatives, landing pag...
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