Google Ads

Paid Search Strategy, Tracking & Conversion Optimisation

Role Overview

We are looking for a high-level Google Specialist who understands the full performance ecosystem, from keyword research and account structure through to tracking, tagging, attribution, and conversion rate optimisation.

This role is not for someone who only runs ads. You must understand how traffic, tracking, data, and landing pages all work together to drive real business outcomes.

You will be responsible for building, auditing, managing, and scaling Google Ads accounts while ensuring tracking and conversion data is accurate, reliable, and actionable.

Key Responsibilities

Google Ads Strategy & Execution

• Perform advanced keyword research, intent mapping, and opportunity analysis

• Build and structure Google Ads accounts (Search, Performance Max, Display, YouTube where applicable)

• Develop bidding strategies aligned with business goals (l...