Gerente Marketing & Soluções Saúde Ii - Hematologia (Sede: São Paulo/sp)

Job Title: Country Brand Manager Hematology (Gerente Marketing & Soluções Saúde II)
(CBM / Product Manager)
Job Description
Responsible for developing and implementing the brand commercial strategy for Brand/Portfolio. Key responsibilities will include tactical plan development, implementation, communications, stakeholder management and tracking key performance indicators (KPI’s).
Key Responsibilities
- Strategic planning and tactical execution for the brand/portfolio, including driving the launch and setting the strategic direction of a new asset
- Tactical plan development, implementation of marketing initiatives and programs together with ongoing evaluation of the brand initiatives
- Provide country input into overall Global Initiatives (GLOCAL)
- Tailor regional/global brand strategies to local market needs and define local priorities for business_
- Define tactical implementation plan to prepare for execution and tailors as appropriate for different mark...