General Marketing Manager

This position leads the development and execution of impactful marketing strategies and programs to elevate the Ford brand, drive demand generation, and achieve sales and market share targets in alignment with local business objectives.

The position will work closely with:
**Internal:**
- Sales & Marketing Teams
- PR, FCSD , Plant, Finance & Legal Teams
**External:**
- Ford Dealer Network, Agencies
- Regional Ford Teams

**Strategic Marketing Planning:**

+ Develop comprehensive brand marketing strategies for new product launches, ensuring alignment with global/IMG/ASEAN strategies and FVL’s vision.
+ Support conducting market research and competitive analysis to inform effective business planning and strategy development.
+ Lead the creation and implementation of actionable marketing plans to achieve targets.

**Brand Management and Positioning:**

+ Develop and execute marketing activities to build and sustain strong br...