Full-time

(高级) 客户策略经理 (Sr.) Customer Strategy Manager

Posted by Pfizer • Shanghai, Shanghai, China

📍 Shanghai, Shanghai 🕒 February 19, 2026

About the Role

JOB SUMMARY

The Customer Strategy Manager will be responsible for developing and executing comprehensive patient-centric marketing strategies. This role requires deep understanding of patient journey mapping, market analytics, and brand strategy development. The incumbent will serve as the customer strategy expert, translating market insights into actionable plans to drive brand growth and market share.

KEY RESPONSIBILITIES

  • Strategic Planning & Execution:Develop annual customer strategy plan aligned with brand objectives and overall business goals.Formulate patient segmentation strategies and corresponding engagement approaches.Monitor and analyze market trends, competitive landscape, and patient insights
  • Marketing Program Management: Design and implement integrated patient marketing campaigns across multiple channels.Develop patient education materials and disease awareness programs.Manage patient-focused digital marketing init...
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