Expert Performance Marketing

The purpose of this role is to implement a standardized performance Marketing framework tailored to our brick-and-mortar and digital businesses and to support local countries with their performance marketing transformation journey. The expert will play a key role in driving customer acquisition, increasing foot traffic to stores, promoting innovative digital solutions, and enhancing overall business growth. This includes recommending different campaigns, channels, and best practices to achieve these objectives.

• Implementing and managing campaigns across a variety of channels (eg: Google, Meta, Microsoft) across multiple markets.
• Collaborating with the local teams and defining clear strategy and KPIs across the different parts of the funnel.
• Optimizing campaigns towards ROI and expanding existing activities by leveraging data and creating actionable insights.
• Supporting cross-functional projects, collaborating with inte...