Email marketing specialist

Overview
Own, operate, and continuously improve the agency's email marketing system as a revenue, retention, and activation channel. This role is accountable for strategy, copy, automation architecture, deliverability health, and performance optimization across the full funnel.
Department: Marketing Operations
Reports to: Senior Media Buyer Responsibilities
Architect, build, and maintain full-funnel automated email systems across lead, buyer, and customer lifecycles
Write, deploy, and optimize all email copy across automation and broadcast campaigns
Own CRM configuration and hygiene including segmentation logic, tagging standards, and lifecycle stages
Manage deliverability infrastructure including authentication, reputation monitoring, and inbox placement
Plan and execute promotional and informational broadcasts aligned with campaign calendars
Continuously test and optimize subject lines, offers, sequencing logic, and send timing
Mon...