Ecommerce Analyst

The Ecommerce Analyst serves as the analytical engine for the DTC business. This role is responsible for translating site behavior and marketing data into a clear narrative that directly influences revenue. You won't just pull reports; you will identify the why behind the numbers and proactively suggest shifts in strategy to maximize the ROI of our marketing spend and CRM efforts.

Acting as a strategic radar for the business, you will signal key data‑driven opportunities and emerging risks to the VP of Ecommerce . You will provide the analytical horsepower required to support the Director of Marketing in optimizing New Customer Acquisition (NCA) and empower the Site Merchandising team with the insights needed to refine the on‑site experience. By bridging the gap between top‑of‑funnel traffic and bottom‑of‑funnel conversion, you ensure that every stage of the customer journey is optimized for revenue growth and long‑term retention.

Key Respo...