About the Role
RESPONSIBILITIES:
The mission of the position is to build brands in e-Commerce platforms through the integration of brand resources and EC customer eco-system and provide the best content experience along consumer decision journey, to drive business growth and accelerate market share growth.
Five Main Responsibilities:
40% Develop attractive and professional content with variety tools such as livestreaming, short video, content page (including KOL/HCP content)
30% Content investment ROI control and tracking
15% Work with MKT team on product content and brand content develop and upgrade
10% Optimize Flagship store UED to enhance consumer experience with upgraded content.
5% Competition environment analysis
Major Responsibilities/Activities:
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