About the Role
- Responsible for the brand's business on Douyin,including live streaming and content
- Design key customer development strategy, determine the development goals, strategic focus and the main means to achieve
- Communicate with the Global DMI and Brands to manage the content of the sites and make sure the sites are suitable for brand image at the same time have e-commerce usability
- Initiate promotion and campaign online to drive traffic and sales
- Guidance, approval of the EC business customer promotion mechanism design and promotion plan
- Manage product inventory to ensure online stock
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