About the Role
DirectorPerformance Marketing
Department: eCommerce
Direct Reporting Line: VP Digital Commercial
Indirect/Second Reporting Line:
Subsidiary/Country: adidas China
Location: Shanghai
GSMS Grade: M2
Number of Personnel Managed: 2
Cost Center/Budget and/or Revenue Responsibility: -
Purpose & Overall Relevance for the Organization:
As Director Performance Marketing, you will be the strategic leader responsible for driving profitable growth across our key e-commerce platforms in China such as Tmall, JD, and WeChat. You will develop and execute the overarching performance marketing strategy, managing all paid media efforts to maximize ROI and achieve customer acquisition, engagement, and revenue targets. Leading a team of specialists and collaborating closely with other digital commercial leaders, you will harness data ...
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