About the Role
Job Description
Growth Tactics & Planning
Leading foodpanda Hong Kong’s marketing strategies, initiatives and growth metrics for all foodpanda verticals to drive MAU, order growth and profitability
Define and articulate a clear growth strategy aligned with business goals, focusing on both short-term and long-term objectives
Identify growth opportunities and utilize performance-based channels, including but not limited to incentives tactics, CRM, subscriptions, loyalty programs
Stay up-to-date and evaluate all changes and performances impacting demand growth and unit economics, to promptly manoeuvre our strategies
Marketing & Brand Management
Drive and optimize the local promotional campaign and incentive spending to achieve business growth.
Spearhead seasonal and annual 360 marketing campaigns in driving the brand being the top-of-mind food technology app in ...
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