Director, ATL Media & Connections Planning
Posted by HelloFresh • Berlin, Berlin, Germany
About the Role
We are looking for a world-class, strategic and results-focused individual who brings a track record of success in transforming the way brands connect with customers across media. As the Intl. Director, ATL Media & Connections Planning, you will oversee the media strategy and planning for all HelloFresh Group brands with a channel-agnostic view on effective brand building. You will manage a substantial budget for 16 markets across traditional ATL channels and online reach channels (digital & linear TV, Video, OOH, Print, Radio, Podcasts) and be responsible for ensuring that our brands reach people in the most effective and impactful ways and leave lasting and meaningful brand impressions.
Reporting to our Vice President of Brand Strategy and Marketing, you will spearhead both strategy and execution to optimize a large marketing budget against defined ROI/ROAS and brand goals. You will also play a pivotal role in communications planning — shapi...
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