About the Role
Description
Procter & Gamble (P&G) is one of the world’s largest advertisers, owning globally iconic brands such as Gillette, Pampers, Oral-B and Head and Shoulders.
Location: Warsaw
Role: The Digital Media Buyer will be responsible for planning, executing, and optimizing digital media campaigns across various platforms. This role requires a detail-oriented individual with a strong analytical mindset and a passion for leveraging data to drive performance. You will work closely with cross-functional teams to ensure that our digital media strategies align with our overall marketing goals and deliver measurable results.
Key responsibilities:
Preparing performance marketing campaigns with a particular focus on Social (Meta Ads, TikTok Ads) and Google Ads.
Monitoring campaign results and continuously optimizing them according to established KPIs (like CPM, Reach, CTR, VTR etc.).
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