Digital Sales & Marketing Lead

Job Title: Digital Sales & Marketing Lead Location: Lisbon, Portugal Work Regime: Full-time & Hybrid (4x office days) Overview / Summary: We are looking for a Digital Marketing Specialist, ensuring every digital initiative translates into qualified leads and new business opportunities. You will be responsible for defining and executing the go-to-market strategy, optimizing conversion funnels, and accelerating the company's growth in the B2B IT market. This role combines strategic vision, leadership, and direct client engagement, offering you the opportunity to transform marketing efforts into real business results. Responsibilities and Tasks: Mentor and develop the Marketing & Sales team, set clear KPIs, and monitor results. Plan and execute inbound/outbound campaigns, SEO/SEM, LinkedIn Ads, Google Ads, and email marketing. Optimize the lead journey, ensuring high-quality MQLs and SQLs. Create and coordinate strategic materials such as eBooks, white papers, webinars, and landing pages....