Digital Performance Analyst

**Job Description**

**Hybrid:** This role requires being on-site **3 days per week** .

**What you will do (Responsibilities):**

+ Lead the development, implementation, and monitoring of digital communication initiatives for Retail Marketing, ensuring alignment with the advertising agency and budget guidelines.
+ Build and manage the digital integration framework for Retail Marketing, leveraging current market tools and best practices.
+ Participate in the design and execution of action plans to improve sales conversion throughout the digital funnel (Lead Conversion).
+ Create, align, and optimize content for digital platforms, ensuring consistency with the central marketing and brand strategy.
+ Integrate product-level sales performance with regional performance metrics to optimize investments and identify opportunities for new technologies.
+ Support Regional Marketing Coordinators by leading and advising on projects aimed at improving sales...