Full-time
Digital Marketing Specialist (IT Accessories)
Posted by RGF International Recruitment • Bangkok, Bangkok, Thailand
About the Role
Job Description
A. Campaign Management:
- Design, plan, and manage both short-term and long-term digital marketing campaigns
- Analyze target audiences (Customer Personas) and develop accurate targeting and retargeting strategies
- Create and conduct A/B testing for advertising campaigns to improve performance and effectiveness B. Digital Channel Execution:
- Manage and optimize advertising performance across key platforms such as TikTok Ads, Facebook Ads, and Google Ads
- Oversee and improve SEO/SEM (Search Engine Optimization / Search Engine Marketing) performance
- Plan and manage advertising on GDN (Google Display Network) and Marketplace Ads (e.g., Shopee, Lazada) C. Content Coordination:
- Collaborate with Graphic Designers, Video Editors, and Copywriters to produce marketing materials
- Plan and manage the Content Calendar in alignment with overall strategies and business goals
- Develop engaging storytell...
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