Full-time
Digital Marketing Optimization Manager
Posted by ALLEN Digital • Bengaluru, Karnataka, India
About the Role
We are looking for a results-driven Performance Marketing Manager to own and scale paid growth across Google, Meta, and App ecosystems. The role requires strong hands-on execution combined with strategic thinking on funnel optimization, experimentation, and ROI-driven scaling.
Key Responsibilities
- Own and scale paid performance channels including Google Search, YouTube, Meta, App campaigns, and remarketing
- Drive end-to-end funnel optimization from creative → landing page → conversion → remarketing
- Plan and manage large monthly budgets with a clear focus on ROAS, CPA, and LTV
- Lead creative strategy in collaboration with design and content teams;
test messaging, formats, and hooks - Design and execute A/B tests across creatives, landing pages, and audience segments
- Build and maintain dashboards and reporting for leadership with actionable insights
- Work closely with product,...
Ready to Apply?
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