Digital Marketer

At ZPayso, we are seeking a results-driven and creative Digital Marketer to plan, execute, and optimize our digital marketing initiatives across multiple online channels. The ideal candidate will play a key role in driving brand awareness, lead generation, and customer engagement in the fintech space through data-driven marketing strategies.

Key Responsibilities:

• Plan, execute, and manage digital marketing campaigns across channels including social media, Google Ads, email marketing, and website platforms.
• Develop and optimize paid and organic campaigns to increase traffic, conversions, and brand visibility.
• Manage and optimize social media marketing activities across platforms such as Facebook, Instagram, LinkedIn, and X (Twitter).
• Oversee content marketing efforts including ad creatives, captions, landing page content, and promotional materials in collaboration with the design and content teams.
• Monitor campaign performance us...