About the Role
Overview
As the Senior Campaign Development Lead, you will play a pivotal leadership role in shaping and delivering MAF UK’s digital fundraising and donor acquisition strategy. You will oversee the campaign development function in cross-departmental planning, including events. You will lead a small team working to help support campaigns, driving donor acquisition and fundraising. With a strong grasp of digital marketing, paid media, and persuasive storytelling, you will ensure our campaigns are innovative, data-driven, and aligned with MAF’s mission and values
You will also act as a strategic adviser to senior leadership on digital fundraising trends and performance, while mentoring team members and fostering a culture of creativity, accountability, and continuous improvement.
Responsibilities
Strategic Leadership & Team Oversight
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