Digital Content Specialist

Key Responsibilities

• Plan, execute, and optimize end-to-end email marketing campaigns (promotional, transactional, onboarding, retention, reactivation).
• Develop email flows for key user journeys (lead nurturing, trader onboarding, funded account milestones, upsells, and churn prevention).
• Manage email calendars aligned with product launches, promotions, and growth initiatives.

Content Creation & Messaging

• Write compelling, conversion-focused email copy aligned with Sure Leverage Fundings brand voice and value proposition.
• Collaborate with design and content teams to ensure cohesive messaging and high-impact visuals.
• Create subject lines, CTAs, and email structures optimized for open rates and click-through rates.

Data, Analytics & Optimization

• Analyze campaign performance using metrics such as open rates, CTR, conversion rates, bounce rates, and revenue attribut...