About the Role
Job Description
• Collaborate with Digital Managers across various lines of business (LOBs) to ideate and implement personalization strategies for owned web properties.
• Partner with stakeholders across the bank to identify personalization opportunities for new webpage launches.
• Conduct research using internal data sources, Adobe Analytics, and other tools to inform personalization design.
• Develop hypotheses and execute A/B tests to validate personalization strategies (e.g., mobile view optimizations).
• Work closely with content designers and UX designers to craft cohesive and personalized user experiences.
• Coordinate with cross-functional teams including product, marketing, development, QA, and analytics to ensure alignment and execution.
• Analyze user data to identify segments such as app users without specific products, and tailor experiences accordingly.
• Author user stories and support quality...
• Collaborate with Digital Managers across various lines of business (LOBs) to ideate and implement personalization strategies for owned web properties.
• Partner with stakeholders across the bank to identify personalization opportunities for new webpage launches.
• Conduct research using internal data sources, Adobe Analytics, and other tools to inform personalization design.
• Develop hypotheses and execute A/B tests to validate personalization strategies (e.g., mobile view optimizations).
• Work closely with content designers and UX designers to craft cohesive and personalized user experiences.
• Coordinate with cross-functional teams including product, marketing, development, QA, and analytics to ensure alignment and execution.
• Analyze user data to identify segments such as app users without specific products, and tailor experiences accordingly.
• Author user stories and support quality...
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