Digital Analytics

Design, implement, and maintain tagging strategies using Google Tag. Customize tags, triggers, and variables to support marketing and analytics initiatives. Troubleshoot and resolve tagging issues to ensure data accuracy and integrity.

Consent Management

Implement and maintain TrustArc's consent management tool across all web properties.

Ensure compliance with global data protection regulations such as GDPR and CCPA.

Monitor and update consent preferences and manage customer data privacy settings.

Work closely with marketing, analytics, and legal teams to align tagging and consent management with business goals and compliance requirements.

Provide technical support and training to team members regarding GTM and TrustArc usage.

Optimization & Reporting

Analyze tag performance and work towards optimizing load times and accuracy.

Generate reports on tagging and consent management performance and compliance s...