About the Role
Paid Media – Search Specialist (Lead Generation & E-commerce)
Key Responsibilities:
- Plan, execute, and optimize Google Ads Search campaigns for Lead Generation and E-commerce accounts.
- Manage full-funnel performance marketing strategies (awareness to conversion).
- Drive qualified leads with strong CPL targets.
- Optimize E-commerce campaigns to improve ROAS, AOV, and conversion rate.
- Conduct keyword research, competitor analysis, and audience targeting.
- Create compelling ad copies and test multiple variations (A/B testing).
- Implement conversion tracking, GA4, GTM, and event tracking.
- Analyze performance data and provide actionable insights through regular reports.
- Work closely with creative, content, and analytics teams to improve campaign results.
- Monitor budgets, bidding strategies, and scaling strategies effectively.
Ready to Apply?
Submit your application today and take the next step in your career journey with BigTrunk.
Apply Now