KEY RESPONSIBILITIES
CREATIVE DIRECTION & DESIGN EXCELLENCE
Actively shape and develop compelling design concepts that push creative boundaries for key product initiatives.Deliver visually powerful storytelling and design assets that clearly communicate strategy and creative intent.Ensure visual identity and design language remain consistent and aligned with the brand’s creative direction at every stage.Champion originality and innovation in apparel design, inspiring excellence through breakthrough ideas and high-caliber execution.Translate concepts into refined sketches and tech packs with precision, handing over complete, accurate design packages to the development team within deadlines.Drive strong cross-functional collaboration and communication to ensure shared creative ownership and in-house synergy.