Full-time
Demand Generation & Digital Strategy Manager
Posted by Clarion Technologies • India, India, India
About the Role
JOB TITLE: HEAD : DEMAND GENERATION AND DIGITAL MARKETING
LOCATION: India / Hybrid
DEPARTMENT: Marketing
REPORTS TO: Chief Marketing Officer
EXPERIENCE: 12 to 15 Years
Role Mandate: Own Clarion's full-funnel digital growth engine:
- Awareness ‚Digital -driven Engagement ‚MQL ‚SQL ‚Pipeline Velocity ‚Revenue Impact
- Single-point accountability for performance, conversion, CAC, and marketing-sourced pipeline.
- Results-first. Revenue-focused. Data-led.
What You Own
- Demand Generation & Campaign Architecture
- Drive quarterly integrated campaigns (email ‚paid ‚landing ‚SDR ‚retargeting)
- ICP segmentation (industry, geo, tech stack, buyer intent)
- Lead nurture journeys & scoring
- MQL ‚SQL conversion and velocity improvement
- Weekly SDR & sales alignment
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