Demand generation & CRM Specialist

From Iwantic, we are currently looking for a Demand Generation & CRM Specialist for an international end-client within the SaaS sector, currently in an expansion phase and strongly focused on B2B growth.

The selected candidate will play a key role in driving commercial opportunities and optimizing lead acquisition and management processes, working closely with the sales team in a highly results-driven SaaS environment.

Responsibilities

• Develop and execute demand generation initiatives in B2B environments, with a primary focus on outbound strategies.
• Build and maintain qualified prospect databases, ensuring proper segmentation, data accuracy, and ongoing updates.
• Manage the CRM and its automation workflows, guaranteeing accurate lead tracking, campaign attribution, and performance visibility.
• Collaborate with the sales team to improve conversion rates and opportunity follow-up processes.
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