About the Role
Job Title: Demand Generation & Campaign Manager Location: Pune / On-site
Role Overview:
This role is responsible for owning and scaling our demand generation engine, designing high-performing nurture workflows, and managing marketing vendors to support pipeline and revenue growth. You will combine strategy, execution, analytics, and cross-functional collaboration to deliver predictable lead flow and campaign performance.
Key Responsibilities:
1. Demand Generation Strategy & Execution
- Develop and execute ROI-driven demand generation campaigns across digital, email, paid media, webinars, and events.
- Build scalable nurture programs that improve lead quality, accelerate funnel progression, and strengthen conversion rates.
- Partner with Sales/SDR teams to ensure alignment on ICP, lead scoring, qualification criteria, and pipeline impact.
- Own funnel performance (MQL → SQL → Opportunity) with continuous testing and optimization.
2. Campaign Management & O...
Role Overview:
This role is responsible for owning and scaling our demand generation engine, designing high-performing nurture workflows, and managing marketing vendors to support pipeline and revenue growth. You will combine strategy, execution, analytics, and cross-functional collaboration to deliver predictable lead flow and campaign performance.
Key Responsibilities:
1. Demand Generation Strategy & Execution
- Develop and execute ROI-driven demand generation campaigns across digital, email, paid media, webinars, and events.
- Build scalable nurture programs that improve lead quality, accelerate funnel progression, and strengthen conversion rates.
- Partner with Sales/SDR teams to ensure alignment on ICP, lead scoring, qualification criteria, and pipeline impact.
- Own funnel performance (MQL → SQL → Opportunity) with continuous testing and optimization.
2. Campaign Management & O...
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