About the Role
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Data Scientist (Short-term & Long-term MMM)
What’s the role
Incumbent is responsible for developing analytical models for projects, collaborating with different business stakeholders & other partners and working across a range of technologies and tools.
The primary focus will be on developing and maintaining short-term and long-term MMM models, with opportunities to work on a variety of other marketing analytics use cases.
Good knowledge of Marketing domain, ATL/BTL marketing and clear understanding of concepts like adstock/carryover, saturation etc.
Clear understanding of Marketing Conversion f...
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