THE ROLE
As the Senior Manager / Manager, Analytics, Performance Marketing, you will:
Lead the day-to-day function of the Performance Marketing D&A squad in support of corporate objectives, while enabling progressive career development and an incredible employee experience for your direct reportsPartner and innovate with Digital, Marketing, Technology, and other business leaders to build and manage a performance marketing D&A strategy, roadmap and prioritized backlogDefine measurement strategies to quantify the performance of various Performance Marketing initiativesLeverage descriptive, predictive and prescriptive methods to provide reliable insights that improve business performance and decision makingVisualize and communicate analyses to the business, including building scalable and insightful reports and dashboards, enabling reliable self-service analytics, and synthesizing and presenting findings at all levels of th...