CX Strategist

Job Title: CX Strategist

Omega CRM, a Merkle & Dentsu company, is a leader in Customer Experience services with over 20 years of experience in technology applied to marketing. We are searching for an experienced CX Strategist to drive our Marketing Automation and CRM strategies.

Responsibilities

• Analyze and define customer segmentation and the selection of personalized audiences for Email Marketing campaigns on our CRM platform.
• Coordinate the workflow of the channel, from adapting creatives and texts to layout, preview, validation, and final sending of campaigns targeting customers and/or subscribers: email, SMS, push notifications and both broadcast and triggered campaigns.
• Propose and execute A/B tests in an agile and constructive manner to test hypotheses and validate user behavior in order to improve campaign performance.
• Utilize automation to provide constant communication with the customer through retention, u...