About the Role
Position Summary:
The Customer Marketing Manager will lead the development and execution of comprehensive customer marketing strategies, with a focus on patient engagement, educational initiatives, and innovative programs to drive brand loyalty and growth. The role involves overseeing customer segmentation, targeting, positioning, and aligning all marketing efforts with the broader brand strategy. The ideal candidate will play a pivotal role in leading team to develop disease awarness, patient activation campaign, PST program as well as integrating retail, e-commerce, and pharmacy partnerships into a cohesive customer strategy, ensuring that all touchpoints are aligned to deliver impactful, measurable results.
Key Responsibilities:
1. Brand Key Messaging to Patients
Develop and implement compelling key messaging for patients to increase awareness and drive engagement with the brand.Focus on patient-centric content, particularly around pr...Ready to Apply?
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