About the Role
Customer Insights Manager — Job Description (Delhi)
Function: Marketing / Consumer & Category Insights
Location: Delhi
Role purpose
Own consumer, shopper, and category insights to drive sharper product decisions, better campaigns, and stronger in-store + online conversion for MARS Cosmetics. Turn messy data (sales, reviews, social, research) into clear “what to do next”.
Key responsibilities
- Build a continuous insights engine : consumer needs, trends, whitespace, and competitive benchmarking (mass + masstige beauty).
- Lead primary research : concept tests, claims tests, packaging tests, pricing studies, U&A, CLT/monadic, in-home usage tests; manage agencies end-to-end.
- Own social listening + review mining : extract recurring pain points, shade/undertone needs,...
Ready to Apply?
Submit your application today and take the next step in your career journey with MARS Cosmetics.
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