Customer Expansion Marketing Manager (Benelux)
Posted by encoway • Amsterdam, North Holland, Netherlands
About the Role
As a Customer Marketer for the Benelux, you own the strategy and execution for activating and engaging our existing customer base. Your primary mandate is to turn customer insights, campaigns, and programs into measurable commercial impact, with an initial focus on generating a consistent flow of high-quality, sales-ready meetings for Sales and Account Management.
In parallel, you design and scale long-term customer marketing engines, including advocacy, lifecycle engagement, and community initiatives, that drive retention, expansion, and brand affinity. Operating at the intersection of marketing, sales, and customer success, you lead customer marketing initiatives end-to-end, balancing short-term revenue impact with sustainable customer growth and lifetime value.
Your primary KPIs will be:
Meetings booked
Pipeline contribution
Closed won ARR
About the Team
You are part of the Benelux Marketing team and work...
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