Customer Engagement & Loyalty Associate

【業務内容】

20% Customer Communication Design

· Design the customer communication calendar collaborating with the eCommerce/Retail/Brand Marketing team for all applicable brands, based on the focus products/marketing activations/promotions/key digital and retail initiatives. · Define audiences for each campaign to maximize engagement. · Leverage customer data to develop personalized experience. · Implement AB testing plan when applicable to gain analysis and insight into email/LINE subscriber behavior.

35% Email Marketing 

· Be responsible in planning, executing and reviewing automated behavioral and educational emails by collaborating with the partnered vendor and global digital technology team. · Build relevant audience for each campaign in Cordial. · Responsible for forecasting and tracking KPIs for email channel.

25% LINE Messaging

· Be responsible in planning and executing LINE communication by collaborating with the partnered vendor and internal ...