Full-time

CRM Retention Specialist

Posted by Initiate International • Johannesburg, South Africa, South Africa

📍 Johannesburg, South Africa 🕒 February 28, 2026

About the Role

In iGaming and sports betting, acquisition gets players in—but retention is where the business is won or lost. This role sits right at that pressure point.

Were looking for a CRM Retention Specialist who understands player behaviour, incentive mechanics, and lifecycle marketing in a real-money, high-frequency environment. Someone who knows that the difference between churn and loyalty often comes down to timing, relevance, and execution.

This is not a campaign-coordination role. Its a commercial, data-led position with direct accountability for engagement, retention, and player value.

The Mission

Your mandate is simple and demanding:
Increase player loyalty, reduce churn, and maximise customer lifetime value—at scale.

Youll do this by building and continuously optimising sophisticated CRM and retention strategies that are personalised, measu...

Ready to Apply?

Submit your application today and take the next step in your career journey with Initiate International.

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