Creative Strategy Lead at CBTW

Join CBTW as a Creative Strategy Lead, managing a team while engaging in hands-on creative strategy with DTC clients. Develop impactful, data-driven campaigns and enhance brand performance across various channels.
As a senior Creative Strategy Lead, you will oversee a small team of creative strategists, driving ideation and aiming for client success. Your role involves in-depth collaboration with clients and designers, emphasizing research-based strategies that fuel creative pipelines. You'll provide mentorship, ensuring growth for junior staff while maintaining a focus on client health and deliverables.
Key Responsibilities:
• Coach Creative Strategists in brief writing and analysis
• Propose innovative ideas and approaches to clients
• Collaborate with clients to understand brand vision
• Direct collaboration on ad production, ensuring strategy alignment
• Analyze creative performance metrics for insights
Requirements:
• Senior experience in creative strate...