Creative Strategist

Critical Mass is hiring a Creative Strategist to join the ArtBot team. ArtBot is Omnicom’s next‑generation intelligent content orchestration, decisioning and optimization solution. We specialize in dynamic creative optimisation, performance optimisation, and scalable content activation, delivering high‑performance work for premier global clients such as Volkswagen Group, IBM, British Airways, McDonald’s, and PepsiCo.

You will:

• Dynamic Creative Optimisation (DCO) strategy development & ownership
  • Design and deliver dynamic creative strategies tailored to client objectives, media plans, and audience insights.
  • Define and drive the strategic direction of Artbot campaigns, ensuring alignment with client objectives and broader business goals.
  • Lead the development of best‑in‑class digital media strategies, incorporating data‑driven insights, creativity, and innovation.
  • Demonstrate strategic expertise and thought leadership sh...