Creative Planner

Role Overview

We are looking for a Creative Planner who can bridge the gap between strategy and storytelling — someone who understands culture, audiences, and business problems, and translates them into inspiring creative territories and campaign ideas.

You will work closely with Strategy, Creative, and Account teams to develop insight-led communication that is both culturally relevant and brand-building.

Key Responsibilities

• Translate brand and business objectives into compelling creative briefs
• Mine for human, cultural, and category insights that can unlock powerful campaign ideas
• Collaborate with creative teams to shape big ideas from brief to execution
• Identify emerging trends across culture, media, technology, and consumer behaviour
• Develop communication routes, campaign platforms, and content ecosystems
• Build narrative frameworks that guide integr...