About the Role
Description and Requirements
The professional will be responsible for defining the strategic positioning of products within the Retail segment, ensuring alignment with business objectives and market trends. This role involves planning and managing the entire product lifecycle, from product launch to end-of-life or discontinuation, with a strong focus on operational execution and performance monitoring.
Collaboration with the marketing and sales team will be essential to support the development of digital content and oversee its implementation, ensuring consistent brand presence and customer engagement. The professional will also conduct ongoing research on competitor products, pricing strategies, and market positioning, providing insights that support decision-making and portfolio optimization.
Additionally, the role includes supporting the planning and execution of initiatives to achieve and exceed revenue, sales volume, and market share targets. Th...
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