Conversion Rate Optimization Specialist

At TalentCross, we connect top LATAM talent with US-based clients. Our client is seeking a Conversion Rate Optimization Specialist to help elite law firms grow through performance-focused digital marketing and data-driven insights.

This role focuses on improving case acquisition rates across websites, landing pages, and marketing campaigns. Youll work across SEO, Paid Media, Content, Design, Development, and Attribution to ensure traffic growth translates into measurable business results.

Responsibilities

Conversion Strategy & Roadmapping

· Develop and maintain CRO roadmaps aligned with client business goals and case acquisition KPIs.

· Audit websites and landing pages for friction points, UX gaps, messaging misalignment, and missed conversion opportunities.

· Prioritize initiatives using structured frameworks based on impact, effort, and data confidence.

· Build repeatable CRO systems that scale ac...