About the Role
Remote, South Africa | Posted on 16/01/2026
This role exists to turn brand and SME insights into scalable, digitally optimised content that drives engagement, nurtures audiences and supports pipeline creation. Evolving from a traditional copywriting remit, the Content Specialist owns content planning, optimisation, distribution and performance, ensuring our client's insight travels further, works harder, and contributes directly to commercial outcomes.
Core Objectives – what does success from this role look like?
Shift content from “created” to “activated” across CRM, email, Linked In and web
Improve reach, engagement and nurture effectiveness without increasing content volume
Reduce manual effort through automation, templates and AI-enabled workflows
Support the journey from brand & engagement & pipeline Key Responsibilities:
Own the content calendar across brands and regions
Translate brand narratives, propositions and SME insights into struc...
This role exists to turn brand and SME insights into scalable, digitally optimised content that drives engagement, nurtures audiences and supports pipeline creation. Evolving from a traditional copywriting remit, the Content Specialist owns content planning, optimisation, distribution and performance, ensuring our client's insight travels further, works harder, and contributes directly to commercial outcomes.
Core Objectives – what does success from this role look like?
Shift content from “created” to “activated” across CRM, email, Linked In and web
Improve reach, engagement and nurture effectiveness without increasing content volume
Reduce manual effort through automation, templates and AI-enabled workflows
Support the journey from brand & engagement & pipeline Key Responsibilities:
Own the content calendar across brands and regions
Translate brand narratives, propositions and SME insights into struc...
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