Content Specialist
Posted by Confidential • البحرين, capital governorate, Capital Governorate, Bahrain
About the Role
Role Overview
Content specialist will help create engaging marketing materials and digital marketing content to be used across channels, devices & web/ mobile assets. The person will work in a fast paced digital marketing Agile team to create content that will be tested with real users through A/B tests. S/he will work with a range of internal stakeholders (lines of businesses, legal, risk, compliance etc.) and external agencies (creative, PR) to ensure alignment.
Roles and Responsibilities:
-Write marketing copy for a variety of placements including banner, site, promotional communication, email and other materials as needed with a focus on SEO, user readability, relevance and uniqueness
-Cultivate thought leadership for the brand and company by working with business to create whitepapers
-Collaborate with SEO lead to wri...
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