Content Marketing Associate

Content Planning & Calendar Management

• Develop and propose monthly content calendars aligned with business objectives.
• Plan and execute short-form and long-form content across platforms including Instagram, LinkedIn, email newsletters, website articles and blog posts.
• Ensure content aligns with brand voice, compliance guidelines, and industry regulations.
• Track content performance metrics and recommend improvements.

Content Creation & Execution

• Draft captions, articles, thought leadership pieces, email campaigns, and marketing copy.
• Coordinate design and visual assets with our regional team in China.
• Ensure timely publishing and distribution of content.
• Repurpose long-form content into short-form social posts.
• Collaborate with external financial educators and fund houses to organise webinars/seminars.

Events & Publicity Coordination

• Assist in planni...