Content Management Director

Job Responsibilities

• Own the vision and strategy for Optum Rx’s content infrastructure, ensuring scalability, compliance, and efficiency.
• Lead creation, governance, and maintenance of a centralized content library and repository for all product and portfolio assets.
• Drive innovation in content development processes, including leveraging AI and automation to improve speed, quality, and personalization.
• Partner with cross-functional teams (Marketing, Product, Compliance, Technology) to align content strategy with business objectives.
• Establish content standards, taxonomy, and metadata frameworks to enable easy search and reuse.
• Oversee content lifecycle management, including audits, updates, and retirement of outdated materials.
• Provide executive-level reporting on content performance, usage analytics, and optimization opportunities.

Job Qualifications