Full time

Consumer Experience & Branding Leader

Posted by 3M • Shanghai, Shanghai, China

📍 Shanghai, Shanghai 🕒 March 01, 2026

About the Role

3M has a long-standing reputation as a company committed to innovation. We provide the freedom to explore and encourage curiosity and creativity. We gain new insight from diverse thinking, and take risks on new ideas. Here, you can apply your talent in bold ways that matter.

Job Description:

Key Responsibilities:

  • Unified Strategy Leadership:Develop and execute an integrated Brand Experience (BX) strategy that aligns brand positioning, marketing communications, and end-to-end customer journey design.
  • Brand Experience Governance:Establish and govern standards to ensure all customer-facing communications, processes, and interactions consistently reflect and reinforce our core brand values and promise. Own the Brand Experience playbook.
  • Communication & Content Alignment:Oversee the integration of customer experience principles into all brand communication channels and content strategies (advertisi...
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