Full-time

Commercial Effectiveness Director - Europe, Africa, APAC

Posted by Brown-Forman • Amsterdam, Netherlands, Netherlands

📍 Amsterdam, Netherlands 🕒 February 17, 2026

About the Role

**Meaningful Work From Day One**



The Europe, Africa, Asia Pacific Operating Division represents over $1.6bn in net sales. We seek to continuously improve commercial effectiveness across the business through multifunctional integration, commercial capabilities and the tools and processes that are used to activate our brands across the markets.



The Commercial Effectiveness Director is the business leader for the EAA division tasked with successfully leading and continuously improving the Global Integrated Business Planning process. This person will be fully accountable for the success of the IBP process. They will also lead the agenda to enhance the commercial effectiveness of the division through successfully developing, implementing and continuously improving a full commercial capability agenda at EAA level, accommodating the varied needs of the markets along their different stages of development and subsequent effectiveness.



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